Friday October 31st, 2025
This week, the first M5 reviews are in, and Apple may have told us more than planned, with regard to the future of Apple & AI.Â
The M5 Chip is here - but should you care?Â
I mentioned recently in the newsletter that Apple had launched the M5 chip, bringing its flagship silicon to three of their...
by Tom Wells —
Oct 31, 2025
Friday, October 24th
This week, things aren't going so well for Apple, and Siri is only partially to blame...
RIP iPhone Air, we hardly knew ye...
It might seem like a bold move for me to offer Apple some business advice, but as I sit down to write this week’s newsletter, the sun is shining, I’ve had a decent night...
by Tom Wells —
Oct 24, 2025
Friday October 17th, 2025
This week, we talk about the newly unveiled M5 chip
Apple finally unveils the M5 chip
The big story this week is, of course, the news that Apple has finally lifted the lid on the M5 chip, the successor to last year’s M4 and the fifth entry in their Apple Silicon lineup. The company quietly unve...
by Tom Wells —
Oct 17, 2025
Friday October 10th, 2025
This week, we’re looking to the future of wearable tech, from Meta’s bold new smart glasses to an exciting new development that could change the way you watch sports on Apple’s Vision Pro.
The Battle for Your Face: What Meta’s New Smart Glasses Tell Us About the Future
There’s been a lot of cha...
by Tom Wells —
Oct 10, 2025
Friday October 3rd, 2025
This week, something worse than Scratchgate, some new products on the horizon, and my (most likely final) thoughts on the iPhone 17 lineup...
Forget Scratchgate, let's talk Ringgate
There’s been a lot of noise this week about so-called “Scratchgate” with the iPhone 17 Pro models. If you’ve miss...
by Tom Wells —
Oct 03, 2025
Friday September 26, 2025
This week, I write about my week of living with the new iPhones!Â
One week with the new iPhones
As I sit down to write the newsletter this week, it’s now been almost a full week since I got my hands on the iPhone 17 range. Specifically, the iPhone 17, 17 Pro and iPhone Air, which I received on ...
by Tom Wells —
Sep 26, 2025
Friday September 19th, 2025
This week, new iPhones land in the hands of early adopters. Plus, Liquid Glass launches to mixed reviews, and we look to October, to see what else Apple has in store.Â
Happy 'new iPhone' day (if you celebrate)
The most significant piece of Apple-related news this week, of course, is the launch ...
by Tom Wells —
Sep 19, 2025
Friday September 12th, 2025
This week, it's all about the iPhone event!Â
Another year, another iPhone event is over...
And just like that, another iPhone event is done for the year. Before the inevitable chatter begins about what Apple might have in store for 2026, I wanted to use this week’s newsletter to take a closer l...
by Tom Wells —
Sep 12, 2025
Friday September 5th, 2025
Hey, Tom here - this week, we got fresh details on the new Siri, and watched more of Apple’s top AI talent walk out the door.
Could a smarter Siri FINALLY be on the way?Â
One of the biggest Apple stories this week comes courtesy of Bloomberg’s Mark Gurman, who reports that Apple’s long-awaited ...
by Tom Wells —
Sep 05, 2025
Friday August 29th, 2025
Tom here, with another issue of The Proper Weekly. This week, we finally know when we'll be seeing the iPhone 17, and Apple Execs are at odds about where Apple's AI should go next...Â
Apple confirms iPhone 17 Event
The biggest Apple news of the week is now official: Apple has sent out invitatio...
by Tom Wells —
Aug 29, 2025
Friday August 22nd, 2025
Hey guys, Tom here. This week, Apple gets Charismatic, next year might be an odd year for the iPhone, and there's been some major new Apple Watch rumours.Â
Forget iOS and macOS, let's talk 'Charismatic'
I’ve previously talked here in the newsletter about Apple’s upcoming table-top robot and sma...
by Tom Wells —
Aug 22, 2025
Friday August 15th, 2025
This week, Apple brings blood oxygen back to the Watch, rumours around a cheap MacBook and the next Pro iPhone continue, and we get our clearest look yet at the product roadmap...
Blood Oxygen returns to Apple Watch... kind of
After months of legal wrangling, Apple has now found a workaround to...
by Tom Wells —
Aug 15, 2025