Friday October 16th, 2026
This week, it's been an absolute rollercoaster in the world of Apple!Â
The Busiest Week in Apple I Can Remember...
I’ve been doing this a long time, and I can’t remember a week like it. Tuesday was Apple’s “Welcome Home” launch: three new home products, a whole accessory ecosystem, all on pre-o...
by Tom Wells —
Oct 16, 2026
Friday October 9th, 2026
This week, Home products are coming, a new Head of M&A for Apple, and a very strange collaboration is around the corner.Â
Welcome Home. And then, Welcome Back...
Apple sent out invitations yesterday for a “Welcome Home” event on Tuesday October 13th, confirming what Mark Gurman reported last we...
by Tom Wells —
Oct 09, 2026
Friday October 2nd, 2026
This week, the HomePad has appeared out of nowhere, plus more Apple Home products, and the remaining launches between now and Christmas...Â
HomePad Is Almost Here!Â
Mark Gurman reported earlier this week that Apple is planning to unveil three new home products on Tuesday October 13th: a brand n...
by Tom Wells —
Oct 02, 2026
Friday September 25th, 2026
This week, Apple is building a Whoop, new Macs have launched, and Meta have announced some truly bizarre stuff...Â
iOS 27 is here - Want to know how to use it?Â
iOS 27 has been out for almost 2 weeks, and if you've updated and found yourself wondering what's actually changed, iPhone Essentials ...
by Tom Wells —
Sep 25, 2026
Friday September 18th, 2026
This week, iOS 27 is here (along with all the other OS27s) and it's officially New iPhone Day!Â
iOS 27 Is Here - Along With Everything You Need To Master It...
iOS 27 landed on Monday, and if you've been following this newsletter over the past few months, you'll know I've been living with it si...
by Tom Wells —
Sep 18, 2026
Friday September 11th, 2026
This week: everything about the new iPhones, including the foldable Duo, plus new Watches and AirPods...
Predictions, Products, and the phone that saved the show
If you read last week's issue, you'll know I laid out a full set of predictions for Wednesday's "Surprise and Shine" event. The good ...
by Tom Wells —
Sep 11, 2026
Friday September 4th, 2026
This week, my predictions for next week's iPhone Event...
My Predictions For Wednesday
It's become a bit of an annual tradition for this newsletter. Apple's biggest event of the year is four days away, the rumour mill has been running at full speed for months, and I'm going to lay out exactly w...
by Tom Wells —
Sep 04, 2026
Friday August 28th, 2026
This week, iPhone Event Invites are out, new Macs are available to preorder, the Vision Pro suffers yet another setback, and more products still to come...
It's Official. 9th September. I Cannot Wait...
The invitations went out earlier this week. "Surprise and Shine." Wednesday, September 9th, ...
by Tom Wells —
Aug 28, 2026
Friday August 21st, 2026
This week, Google launches the Pixel 11 Pro, while Apple launches their entire product roadmap (by accident).Â
Apple Leaked Their Entire Roadmap...
In a year that has already seen the Tata Electronics ransomware breach, the iPhone 18 Pro drop-test videos, and the Jon Prosser lawsuit, you'd thin...
by Tom Wells —
Aug 21, 2026
Friday August 14th, 2026
This week, the most exciting addition to iPhone Essentials Plus yet, iPhone Fold rumours, news on the OpenAI product, and yet more bad news for Apple products...
iPhone Essentials Plus - A Truly Exciting Update;Â
A quick update on the courses before we get into the Apple news. If that's not you...
by Tom Wells —
Aug 14, 2026
Friday August 7th, 2026
This week, new iPhone details emerge, as well as the possible event dates for next month.Â
iPhone Day, Revealed?
Every year, Apple goes to extraordinary lengths to keep its iPhone launch date under wraps. And every year, something leaks that gives the game away. This time, it wasn't a supply ch...
by Tom Wells —
Aug 07, 2026
Friday July 31st, 2026
This week, a quick progress update for iPhone Essentials Plus, iPhone leasing comes to the US, and Tim Cook's last Earnings Call
iPhone Essentials Plus: A Quick Update
A quick heads-up: I'm leading with an update on my own courses this week before we get into the Apple news. If that's not your ...
by Tom Wells —
Jul 31, 2026