Friday September 26, 2025
This week, I write about my week of living with the new iPhones!Â
One week with the new iPhones
As I sit down to write the newsletter this week, it’s now been almost a full week since I got my hands on the iPhone 17 range. Specifically, the iPhone 17, 17 Pro and iPhone Air, which I received on ...
by Tom Wells —
Sep 26, 2025
Friday September 19th, 2025
This week, new iPhones land in the hands of early adopters. Plus, Liquid Glass launches to mixed reviews, and we look to October, to see what else Apple has in store.Â
Happy 'new iPhone' day (if you celebrate)
The most significant piece of Apple-related news this week, of course, is the launch ...
by Tom Wells —
Sep 19, 2025
Friday September 12th, 2025
This week, it's all about the iPhone event!Â
Another year, another iPhone event is over...
And just like that, another iPhone event is done for the year. Before the inevitable chatter begins about what Apple might have in store for 2026, I wanted to use this week’s newsletter to take a closer l...
by Tom Wells —
Sep 12, 2025
Friday September 5th, 2025
Hey, Tom here - this week, we got fresh details on the new Siri, and watched more of Apple’s top AI talent walk out the door.
Could a smarter Siri FINALLY be on the way?Â
One of the biggest Apple stories this week comes courtesy of Bloomberg’s Mark Gurman, who reports that Apple’s long-awaited ...
by Tom Wells —
Sep 05, 2025
Friday August 29th, 2025
Tom here, with another issue of The Proper Weekly. This week, we finally know when we'll be seeing the iPhone 17, and Apple Execs are at odds about where Apple's AI should go next...Â
Apple confirms iPhone 17 Event
The biggest Apple news of the week is now official: Apple has sent out invitatio...
by Tom Wells —
Aug 29, 2025
Friday August 22nd, 2025
Hey guys, Tom here. This week, Apple gets Charismatic, next year might be an odd year for the iPhone, and there's been some major new Apple Watch rumours.Â
Forget iOS and macOS, let's talk 'Charismatic'
I’ve previously talked here in the newsletter about Apple’s upcoming table-top robot and sma...
by Tom Wells —
Aug 22, 2025
Friday August 15th, 2025
This week, Apple brings blood oxygen back to the Watch, rumours around a cheap MacBook and the next Pro iPhone continue, and we get our clearest look yet at the product roadmap...
Blood Oxygen returns to Apple Watch... kind of
After months of legal wrangling, Apple has now found a workaround to...
by Tom Wells —
Aug 15, 2025
Friday August 8th, 2025
This week, we're beginning to get an idea of what next month might look like for Apple, Tim Cook has been motivating the global workforce, and striking deals with the President.Â
September is starting to take shape...
With just over a month until Apple’s biggest event of the year, the rumours a...
Aug 08, 2025
tom wells
Friday August 1st, 2025
This week, BMW becomes the latest in a long line of car manufacturers to say 'no' to Apple. So where does the Cupertino giant go from here?Â
Apple has a car problem (not that one)
In what’s been a relatively quiet news week for all things Apple, one story that did catch my attention was the new...
by Tom Wells —
Aug 01, 2025
Friday, July 25th
This week, early access to the OS 26 operating systems begins for the public, Apple has launched a new all-in-one AppleCare subscription, rumours around the iPhone Fold are picking up again, and the iPhone 17 Pro could end up being the most colourful iPhone we’ve seen in years.
Want early acces...
by Tom Wells —
Jul 25, 2025
July 18th, 2025
This week, Apple just can't catch a break, one of tech's biggest YouTube leakers is facing court, and ChatGPT launch their Agent tool...
More Apple news, and it's still not good...
Apple’s Annus Horribilis seems to be rolling on with no sign of letting up, as this week brought yet more bad news...
by Tom Wells —
Jul 18, 2025
July 11th, 2025
This week, Apple just can't seem to catch a break, and some Prime Deals worth a look...Â
Apple's top-talent heads for the exit
Things really do seem to be going from bad to worse over at Apple right now, thanks to a rare display of executive musical chairs that’s played out over the past week. ...
Jul 11, 2025