The Proper Weekly

Friday August 8th, 2025

This week, we're beginning to get an idea of what next month might look like for Apple, Tim Cook has been motivating the global workforce, and striking deals with the President. September is starting to take shape... With just over a month until Apple’s biggest event of the year, the rumours a...

Aug 08, 2025 tom wells

Friday August 1st, 2025

This week, BMW becomes the latest in a long line of car manufacturers to say 'no' to Apple. So where does the Cupertino giant go from here? Apple has a car problem (not that one) In what’s been a relatively quiet news week for all things Apple, one story that did catch my attention was the new...

by Tom Wells — Aug 01, 2025

Friday, July 25th

This week, early access to the OS 26 operating systems begins for the public, Apple has launched a new all-in-one AppleCare subscription, rumours around the iPhone Fold are picking up again, and the iPhone 17 Pro could end up being the most colourful iPhone we’ve seen in years. Want early acces...

by Tom Wells — Jul 25, 2025

July 18th, 2025

This week, Apple just can't catch a break, one of tech's biggest YouTube leakers is facing court, and ChatGPT launch their Agent tool... More Apple news, and it's still not good... Apple’s Annus Horribilis seems to be rolling on with no sign of letting up, as this week brought yet more bad news...

by Tom Wells — Jul 18, 2025

July 11th, 2025

This week, Apple just can't seem to catch a break, and some Prime Deals worth a look... Apple's top-talent heads for the exit Things really do seem to be going from bad to worse over at Apple right now, thanks to a rare display of executive musical chairs that’s played out over the past week. ...

Jul 11, 2025

July 4th, 2025

This week, Apple may be outsourcing its AI efforts, sticking an iPhone chip inside its next MacBook, and going all-in on Vision hardware. Apple may outsource their AI efforts After several weeks of relative quiet from Apple following WWDC, things are definitely starting to pick up again, espec...

by Tom Wells — Jul 04, 2025 apple intelligence artificial intelligence macbook siri vision pro

June 27th, 2025

This week, we might know a little more about the secretive OpenAI/Jony Ive product, China shows off a mosquito sized drone, and Apple has quietly fixed some of the biggest complaints of Liquid Glass More about that secretive OpenAI Product We got some more interesting news this past week about ...

Jun 27, 2025

June 20th, 2025

This week, a quick check in on the new operating systems, the biggest data breach in history, and a brilliant podcast. How are the new Operating Systems faring? I thought I’d start this week’s newsletter with a quick check-in on the OS 26 betas, which I’ve now had installed on a number of sec...

Jun 20, 2025

June 13th, 2025

This week, we look back at the week that was WWDC, talk about Apple's plans for the remainder of the year, and Apple finally breaks its silence on Siri. That's a wrap on WWDC 2025 And just like that, WWDC is over for another year, and we now officially know what to expect from Apple’s upcoming...

by Tom Wells — Jun 13, 2025 apple intelligence siri wwdc

June 6th, 2025

This week, we're going to talk WWDC, but perhaps not in the way you'd expect... 3 Days to Dub-Dub... I’m sure you already know, whether from your own knowledge, from following the channel, or from reading this newsletter, that WWDC 2025 kicks off this coming Monday. And for me, it’s arguably t...

by Tom Wells — Jun 06, 2025 apple wwdc

May 30th, 2025

This week, could Apple be about to launch its most significant rebrand in decades? Is the company finally ready to take gaming seriously? And a pretty alarming AI warning from one of the industry’s most significant players. Get ready for iOS 26! The most significant Apple news this week comes...

by Tom Wells — May 30, 2025 ai apple wwdc

May 23rd, 2025

This week, OpenAI has poached a high-profile Apple alum, Google has shown off some seriously impressive AI, we’ve had a timely reminder about the importance of data protection, and WWDC rumours are really starting to take shape. Jony Ive is back... Without a doubt, the most significant piece of...

by Tom Wells — May 23, 2025 ai android artificial intelligence chatgpt data breach google jony ive openai sam altman wwdc

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